Change Management on a grand scale

How do start to get people to ditch their old ways of thinking. Besides from the stubbornness of generational in grained conditioning; you campaign as to be close to foolproof and really simply understandable.

I’ve seen that this is entirely the case today as “the sheep” = everyday man is lead to proverbial slaughter by the “wolf packs” = corporate profit interest. No I’m not a extremist, liberal or conservative; just an analytical citizen. What I’d like to see is really common sense policies implemented with common sense (which I understand is not so common).